Gourmet Coffee Fundraising Sales Tips
Be an expert...

Always present yourself in a professional manner. Be polite, happy and excited about what you are selling and the benefits to your buyer and your group.
  1. Tell them who you are: Hi, my name is (your name here).
  2. Introduce your group or organization: I'm from (Your organization or group name here).
  3. Tell them why you are raising funds: We are raising money for: (Give them the reason for the campaign).
  4. Tell them what you are selling: I am selling "Farmer Friendly" coffee, hot chocolate or cappuccinos. Each bag cost only $12.00. That is only $1.00 a pot of gourmet coffee! We have many options for you to choose from. We will receive 40% of each sale as our profit.
  5. Always point out to them that if they re-order from the web site; your group will continue to receive credit and profits from their purchases and they will receive a "BONUS SIZE" bag!
  6. Ask the person to buy some coffee: (May I show you the many different coffees you can choose from? Breakfast Blend is the favorite. This will help you decide which one you would like to purchase and help our organization reach our financial goals.
  • Make sure you always say "Please" and "Thank You".
  • Stick to the script each time, make it your own, and keep it simple.
  • Don't forget to tell them if they re-order from the web site, your group will continue to receive credit and profits from their purchases.
  • Make sure you tell them this is "Farmer Friendly" coffee. Make sure you know what that means!

Some objections you may hear. How to overcome them.
  1. I'm not a coffee drinker!
    1. Suggest they buy one as a gift.
    2. Show them the gourmet hot chocolate and cappuccino.
  2. I don't have any cash!
    1. Offer to accept a check.
    2. Offer to come back later when they have the cash.
  3. Always remind them their purchase and re-orders, helps fund you groups project!

These tips can be incorporated into a phone or an email presentation. Use your imagination. Don't be afraid to be creative and make it your own.

Coffee Brewing Tips and Facts
Be an expert...

  1. All our coffees are "Farmer Friendly"! We only purchase coffee grown on Rainforest Alliance Certified farms and by or thru Fair Trade Organizations.
  2. Quality, gourmet coffee may cost a bit more, but... it will always produce a better tasting, more flavorful and satisfying cup of coffee!
  3. Farmer Friendly, gourmet coffees are lower in caffeine than store bought counterparts. Up to 70% less!
  4. Farmer Friendly Coffee has "NO" calories and has many health benefits. Lowers risk of heart disease, prostate cancer, liver disease and others to increasing the "Good" cholesterol levels.
  5. Our products are very fairly priced! A bag of coffee will make 12 pots of coffee. That's $1.00 a pot! Hot chocolate and cappuccino are just as fairly priced, Just pennies a cup!
  6. Drink your fresh coffee right away for the best flavor. Coffee will break down quickly if left on heat. Use an air-pot or thermal carafe to keep your coffee hot without a flavor breakdown.
  7. To preserve the flavor and freshness of Farmer Friendly gourmet coffee, always keep in an airtight, opaque container and store it in a cool dark place between 50 and 70 degrees Fahrenheit.
  8. Just as inferior quality coffee can affect the taste and flavor, so can poor quality water. Always use fresh water. If your tap water taste good to drink, it should be fine for making quality coffee. If you notice any traces of chlorine, iron or any other peculiar tastes, use bottled or filtered water.
  9. Making great coffee is a balancing act. The wrong proportion of coffee to water can have a negative effect on taste. Too few grounds and weak coffee, too much and coffee is strong.
  10. For our gourmet coffee, we have found that one rounded tablespoon of coffee for every 6 ounces of water, or 1/2 measuring cup of coffee for each full 60 oz, pot is ideal.
  11. When it comes to brewing quality coffee, water temperature is all important. It helps determine which coffee flavors end up in your cup. The ideal water temperature for brewing is "just off the boil". (195-205 degrees Fahrenheit) Most home brewers will brew at the proper temperature.

NOTE: Our premium hot chocolate and cappuccinos are gluten free. They are both water soluble products. Vigorously mix 3-4 rounded teaspoons of product in 8 oz's. of very hot water. Adjust to taste.


Hovey Valley Coffee Traders
S 458 Hovey Valley Rd.
Mondovi WI. 54755

All information on this site is copyrighted @ 2010 by Hovey Valley Coffee Traders